Off-Page SEO Guide

In simple words, off-page SEO is a set of activities that are performed outside of a promoted website which focus on increasing its Authority, Relevance and Popularity to improve its overall ranking in major search engines.

There are two main components that are responsible for off-page SEO.

  • Hyperlinks: Mainly refers to all sorts of link building techniques.
  • Citations: Mainly refers to brand mentions and citations.

Off page optimization is most effective when implemented along with proper on-page and technical optimization. I can’t stress enough how important off-page SEO is for high ranking!