Step by Step Beginner’s Guide to SEO
There is roughly around 99% of the companies who inquire my SEO agency’s services, either completely or partially have not properly optimized websites.
They either can’t afford to hire a professional SEO company to handle their SEO for them or they don’t want to hire one for some reason and therefore try to do it by themselves.
Despite all that, I can totally understand why those individual business owners overlook basics of search engine optimization. They truly want their websites to perform better in search engines but they simply don’t specialize in that.
In the end of the day, they run their businesses 24/7 and they’re very good in what they do. However, they are just not able to master this consistently demanding SEO skill due to not sufficient focus.
With that being said, after years of practical experience with websites’ optimization, my team and I realized that this problem is way bigger than it appears to be.
We realized that around 30-40% of the clients who approached us to help them with their SEO, were actually working with other SEO companies.
I said to myself, “wait a minute. If these companies are already working with other SEO providers, why would they approach us?”
After talking to them, the answer was obvious – not sufficient or no results at all.
Later, when they became our clients, we first of all thoroughly analyzed their websites for an existence of SEO basics. And guess what…? There was little or absolutely no essential search engine optimization strategy behind it.
We found out that the employed techniques of the previous so-called SEO agencies were incompetent, incorrect and ineffective.
What was even more disturbing to find out is that in majority of the cases, those strategies were holding clients’ websites back from ranking highly in major search engines.
Now, to make it clear. I didn’t tell you this story to promote my SEO agency or brag about how good we’re. This is not the purpose of this guide in particular and this website in general.
I brought these facts to your attention to make an important point. To make you understand that there is a significant problem out there.
These days you’ll find tons of SEO training for beginners on the web. Unfortunately, vast majority of those tutorials are made by incompetent people who either have never ranked a single website in search engines or those who have no idea what they do!
It’s extremely challenging task, especially for beginner SEOs, to filter out all the crap that exists on the web today and consume only actionable and effective information. I know how it feels… I was there myself in the beginning of my SEO career.
It took me about 6 years of none-stop testing to narrow down essential things that actually work and get rid of all the shit that was fed to me by those useless and time-wasting, free as well as paid, SEO trainings for beginners!
Eventually, after 6 years of actually practicing SEO, I came up with my own strategy that has proved itself effective in ranking both my agency clietns’ websites as well as my own web projects.
I can tell you with 100% confidence that if you learn SEO from me and follow my instructions step by step, you’ll soon be able to rank websites even in the most competitive markets!
It’s quite bold statement. Isn’t it?
Well, you don’t need to believe my words so easily. Read what my agency’s clients say about me on my LinkedIn profile. And this is only a fraction of success stories that my team and I are responsible for.
So, if you want to learn SEO step by step from an expert who actually does it for a living, you must start from reading this SEO starter guide.
And it doesn’t matter if it’s for your own or your clients’ websites. I guarantee you’ll become a valuable SEO expert if you master these essential SEO basics and follow my implementation instructions.
Ok, enough with stories. Let’s dive right into the core training.
On-Page SEO Basics
#1 Keyword & Market Research
After optimizing literally thousands of websites, I can doubtlessly say that keyword and market research is one of the most underestimated and overlooked aspects of an SEO campaign.