There are multiple types of site architecture that you can build . Personally, I’m a big fan of the one called “silo structure. The idea of this architecture comes from industrial structures called Silos.

To properly create site and content architecture requires the following:

List of keywords found during the first phase of keyword and market research.

Ability to segment those keywords to topically relevant clusters.

Draw a visual representation of the content architecture

They both are dependent on each other. In other words, if one of these elements is done incorrectly, it will inevitable